Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

If you want to keep your online conference calls from being a chore, then you need to change the way you hold virtual meetings. Checking in with your remote teams can be more interactive and effective with the right technologies and strategies. Here are some tips to keep your virtual meetings engaging and focused.

Everyone uses email to send and receive sensitive information, making it an attractive target for cyberattacks. The importance of email security is vital to your company’s operations, so applying the following tips can dramatically reduce your exposure to hackers and malware. Use separate email accounts Most people use a single email account for all their […]

One of the top considerations in choosing where to work with your laptop is the availability of a power socket. If you are not lucky enough to find an available outlet, you’ll have to depend on your laptop’s battery — assuming it still has enough power after your last charge. The following tips should optimize […]

There are three communication and collaboration tools in Microsoft 365 that provide basically similar solutions for the same problem: Outlook Groups, Yammer, and Microsoft Teams. However, they all have subtle differences that set them apart from one another. Let’s take a look at some of them. Outlook Groups With Outlook Groups, every member gets a […]

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for five tips that improve user experiences, site trustworthiness, and conversion rates. 1. Optimize your website for mobile devices […]

Have you ever launched a new product or tried to improve an existing service, only to be disappointed by the results? Or maybe you want to get ahead of your competitors but have no idea where to start? Market research may just be the solution for you.

What is market research?
Market research involves collecting information about current and prospective customers, competitors, market size, and the like.

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]

You wouldn’t think that cybercriminals would carry out their nefarious schemes in plain sight — except that they do and you’ve probably already fallen victim to them. Learn all about a scheme called distributed spam distraction (DSD) and how malicious actors are using it to steal valuable information from their victims. What is DSD? DSD […]

So you’ve just unboxed your brand new laptop — what do you do next? Before you start using it to surf the internet or finish your tasks for the day, take these steps to optimize its performance and ensure it meets your needs. 1. Update your laptop’s operating system One of the first things you […]