The holidays are a time when people are shopping for gifts, taking vacations, and spending time with family and friends. That's why it's also the perfect time to send out holiday emails to connect with your customers and remind them of your brand.
To make your holiday email marketing campaigns more effective, follow these tips:
Set your campaign goal and success metrics
Start by clearly defining what you want to achieve in your holiday email marketing campaign. This will dictate the key performance indicators (KPIs) to measure the campaign’s success. For example, if your goal is to get customers to purchase your holiday product bundle, then you can have net sales (based on a dollar amount or percentage growth) as a KPI.
Segment your email list
Segmenting your list allows you to send emails that are tailored to specific groups of people. This ensures that your message is relevant to the recipient and increases the chances that they will take the desired action.
You can segment your email list based on various criteria. One is by location, which will allow you to send emails that are relevant to recipients in specific countries or regions. Another criterion is purchase history so you can send exclusive promos to your VIP customers or improve your upselling or cross-selling initiatives.
Craft a compelling email subject line
Your email should stand out in the inbox and entice the recipient to open it. The subject line is the first thing they will see, so make sure it grabs their attention.
If you're running a holiday sale, include specific keywords like "sale," "discount," or "promotion." For limited-time offers, it's best to create a sense of urgency by using a subject line like "2 Hours left! Claim your $100 voucher before it’s too late."
You can also adopt these other best practices for email subject lines:
- Include your recipient's name.
- Limit your email subject line to no more than 9 words and 60 characters.
- Use no more than three punctuation marks.
- Refrain from using more than one emoji. The emoji should supplement rather than replace words to ensure your message’s clarity.
Use a strong call to action (CTA)
The end goal of any email marketing letter is for the recipient to click on the CTA button or link, which leads them to your website. Therefore, make sure that your CTA is clear and concise. Examples of effective CTAs include "Shop our holiday sale now!" or "Take advantage of our holiday discounts!"
What’s more, the CTA should be visible and easy to click on so that the recipient can take action quickly.
Make your emails mobile-friendly
With more people reading emails on their mobile phones, you need to optimize your messages for small screens. This means using a responsive design template and keeping the content concise.
Large images take too long to load on mobile devices, so opt for smaller images instead. Better yet, use animated GIFs to add some festive flair to your email and make it more visually appealing. You can even leverage animated GIFs to showcase product features or color options — perfect for items like clothing, jewelry, and cosmetics.
Send emails at the right time
You don't want to send out your emails too early or too late. In general, it's best to send out emails during the week and within regular business hours because people are less likely to check their inboxes on weekends or late at night.
To figure out the right timing for your company, consider using an email marketing tool that can track open rates. This way, you can test out different times and see when your recipients are most likely to open and engage with your email.
Monitor your email marketing campaign's performance
After you've sent out your email, monitor its performance so you can identify what's working and what's not so you can improve on future campaigns.
The following are key metrics you should track:
- Open rate: The number of people who opened your email
- Click-through rate: The number of people who clicked on the links in your email
- Unsubscribe rate: The number of people who unsubscribed from your email list after receiving your message
- Forwards: The number of people who forwarded your email to a friend or colleague
Aside from email marketing tools, there are other tech solutions that you can leverage to boost your sales and improve your operations. Let the IT experts of Safebit help you identify and roll out the right IT solutions for your company. Get in touch with us.