Effective ways of securely collecting customer data

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients' needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties.

Fix these unpleasant-looking website elements now

According to the cliché, one shouldn’t judge a book by its cover. But in marketing, looks do matter. Having an attractive website design is often your first opportunity to make a good impression on potential customers. So if your site’s looks aren’t up to par, visitors may close the web tab and you lose the chance of making a sale.

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