When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a business. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice. If you’re trying to get a green light for SEO, you might need to look more closely at the images on your site.

Are your tweets not getting enough exposure? While posting regularly and writing bold headlines are important in grabbing the audience’s attention, there are other Twitter tactics that you should be employing in order to get the most retweets. Listed below are just a few ways to maximize your company’s reach over Twitter.