Use heat map tools to learn how visitors interact with your website

It’s not enough for your business to have a website and expect all visitors to become paying customers. You should also look into your website's functionality to learn if your site is making it easy for visitors to buy your products or services.

While it pays to make sure your site's pages load fast and are compatible with mobile devices, it's customer interaction data that determines whether your website optimization efforts are effective.

10 Tips to keep virtual meetings engaging

If you want to keep your online conference calls from being a chore, then you need to change the way you hold virtual meetings. Checking in with your remote teams can be more interactive and effective with the right technologies and strategies. Here are some tips to keep your virtual meetings engaging and focused.

How to conduct market research

Have you ever launched a new product or tried to improve an existing service, only to be disappointed by the results? Or maybe you want to get ahead of your competitors but have no idea where to start? Market research may just be the solution for you.

What is market research?
Market research involves collecting information about current and prospective customers, competitors, market size, and the like.

Types of spam that your employees should avoid

Email is one of the most convenient channels for exchanging information, but it’s also the one where you probably receive the most unsolicited messages. These could be run-of-the-mill advertisements of shady get-rich-quick schemes or promotional offers for supplements that haven’t been approved by the Food and Drug Administration.

How to safeguard your business from social engineering attacks

Cybercriminals are notorious for capitalizing on vulnerabilities. And the current public health crisis — which is causing fear, confusion, and a growing need for information and connection — presents the perfect opportunity for exploitation. As myriad COVID-19-themed scams continue to make headlines, it’s imperative that you learn how to spot social engineering attacks, and follow these practices to prevent falling victim to them.

Remote working: Top priorities for CIOs

The COVID-19 pandemic has caused severe repercussions for economies across the globe — some businesses were forced to shut down, and those that managed to stay afloat are struggling to meet financial goals.

Companies that invested solely in core operational needs found it difficult to adjust to the new normal and continue to carry out day-to-day business activities.

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